The donations now being made result from the conversion of MEOS points accumulated by MEO customers who chose to support social causes, reinforcing the brand’s active role in building a more just, compassionate, and inclusive society. Of the total amount raised in 2025, a portion was allocated to the Portuguese Firefighters League as part of a one-time support initiative following the wildfires that occurred in the country. Since its inception, the MEOS Program has raised over 2.9 million euros, supporting dozens of institutions and responding to emergencies such as the war in Ukraine, the earthquakes in Turkey, Syria, and Morocco, the fires in Portugal, and Tropical Storm Kristin. In 2025, support from the MEOS Program reached organizations such as ACAPO, AMI, APPT21, AMCV, FAPPC, FPAS, Lar Marista de Ermesinde, the Portuguese League Against Cancer, Refúgio Aboim Ascensão, ACERSI, the Portuguese Firefighters League, and Fundação MEO, which work daily to transform lives across the country.