MEO,
the Official Sponsor of the National Team for over 20 years, presents its campaign in support of the National Team at the 2026 World Cup, which kicks off on June 8. Under the slogan “Just by being together, we’ve already won,” the campaign seeks to highlight the importance of unity and sharing among the Portuguese people during the competition, focusing on the collective aspect of the soccer experience, beyond mere athletic performance.
This campaign is a natural extension of the brand’s positioning, “Life is better when we’re there,” reinforcing the importance of being together for what truly matters, including during moments when the country unites behind the national soccer team.
Based on the belief that the greatest victories are achieved together, MEO challenges all Portuguese people to “assemble” their own team—made up of family, friends, neighbors, and acquaintances—reinforcing the idea that the true spirit of soccer lives beyond the four lines of the field.
Aired on television, radio, in print, online, and via out-of-home (OOH) media, the campaign takes the form of a series of videos that capture authentic moments of everyday life in Portugal during a national team game. In the main video, we see a home —that of the Pereira family—transformed into a veritable stadium, where each family member takes on a symbolic role on the “team,” in a celebration of what unites us as a country.
In addition, the campaign includes adaptations of varying lengths and a video dedicated to the business segment, which highlights venues such as the restaurant “O Cantinho da Rosa”—true gathering places where soccer is experienced with intensity and authenticity.
“As sponsors of the national team, we believe that true victory begins long before the opening whistle. It begins with the way we come together, the way we cheer as one, and the way we represent an entire country. It is this energy that we want to celebrate with this campaign,” says Luiza Galindo, MEO’s director of brand and communications.
In addition to the campaign, MEO will also promote a wide range of initiatives to engage with and support the national team throughout the 2026 World Cup, strengthening the brand’s connection with the Portuguese public at various stages of the competition, particularly at the Lisboa Football Arena and during the warm-up matches on June 6 and 10.
During this period, MEO is also offering a range of deals tailored for those who are fully immersed in this sports season, including the option to purchase large-screen TVs—ideal for watching the national team’s games—at very affordable prices, as well as packages that include all premium sports channels or a 9-month subscription to Sport TV, among other solutions designed to bring the best soccer experience right into home .
More than just supporting the Portuguese national team, MEO aims to rally employees, customers, and the general public, creating a wave of enthusiasm and national pride. Because, in the end, regardless of the outcome, one thing is already certain: “Just by being together, we’ve already won.”