Today, MEO Empresas launches a new campaign dedicated to traditional commerce, as part of the "Connect better" communication strategy, which reinforces the link between technology and the success of local businesses. This initiative highlights the businesses that have reinvented themselves and grown the most, MEO Empresas ' reference customers who serve as inspiration for the entire local commerce sector.
Under the headline "Connect better with local businesses and their real success", real-life testimonies from partners who give their all for their businesses are revealed, inspiring other entrepreneurs to innovate and grow. The aim is to reinforce the values of humanization, proximity, continuous transformation and growth, demonstrating howtechnology contributes to the competitiveness and sustainability of companies.
With a presence on various channels - including digital, radio, press, social networks and MEO stores - the first phase of the campaign (October 7 to 20) features two emblematic clients:
- Arcádia - a national reference in the chocolate sector, with almost a century of history;
- Champ Group - known for its innovation and leadership of various gastronomic concepts in Lisbon, such as the Peixola restaurant.
Their stories will be shared through photos, videos and testimonies, showing how MEO Empresas ' technological solutions have been decisive for their reinvention, agility and operational success.
With this campaign, MEO Empresas invites the Portuguese to take a closer look at real success stories, presenting a living showcase of Portuguese companies' capacity for transformation and growth.