MEO is presenting, for the first time, an exclusive concept and an innovation in telecommunications retail on the Iberian Peninsula. After the inauguration of the first Apple Carrier Shop in June at the Colombo Shopping Center, this concept will be extended to nine more Apple-dedicated spaces integrated into MEO stores by the end of the year: Picoas, Boavista, Fórum Montijo, Fórum Almada, Alegro Sintra, Fórum Algarve, Norte Shopping and Aveiro.
This is an unprecedented step among Iberian operators, which reinforces MEO's commitment to a distinctive store experience - where cutting-edge technology is combined with proximity and personalization in service, raising the standards of service and innovation in the sector.
Reinforcing the "Connect better in MEO stores" positioning, this new space consists of a premium demonstration area, totally dedicated to Apple products, where customers can explore and interact with the brand's main equipment - iPhone, iPad, Apple Watch and accessories. This new space represents recognition of the Apple brand's trust in MEO as a strategic partner of excellence.
In order to guarantee a service that lives up to the expectations of Apple lovers, the teams at these stores will receive training to ensure that the service is geared towards detail and the brand's innovation. In addition, the models on display will be updated immediately after each new launch, guaranteeing customers immediate access to the latest Apple innovations.
This project is part of MEO's wider strategy of enhancing the physical experience in-store. A concept that has been progressively implemented in MEO's own stores, characterized by large, modern spaces with no physical barriers - such as service desks - between employees and customers. The aim is to provide a closer, more personalized and more human service experience, corresponding to the consumption patterns of each customer.
With this initiative, MEO consolidates its leadership in the sector, positioning its stores as a destination for Apple technology lovers. A true point of reference for all those looking for the best Apple experience on the Iberian Peninsula.