This move reinforces the company's commitment to simplifying communication and unifying its market presence under a single identity.
In this way, the institutional brands take on the MEO brand, namely the Altice Foundation, which becomes the Fundação MEO , and Altice Cuidados de Saúde, which becomes MEO Cuidados Saúde.
This process of simplifying brands and communication began in 2023, as exemplified by MEO Empresas.
This change translates into:
- Simplification - Simplified communication and greater operational agility.
- Synergies - Investment in more effective communication and greater team efficiency.
- A stronger presence in the market - A clearer market positioning and better defined activation territories.
MEO is a brand deeply rooted in the hearts of the Portuguese, a symbol of innovation, trust and excellence. The decision to adopt it as a corporate brand reflects the company's pride in its legacy and its vision for the future to lead the sector with cutting-edge services and technological advances.