HBO Max and SkyShowtime offer content from some of the most prestigious audiovisual producers and their integration into SAPO's commercial portfolio represents a strategic step in the broadening and diversification of its digital advertising offer. As Sales-House, SAPO will now be responsible for managing the advertising inventory on desktop, mobile and smart TVs (CTV) of these two video on demand services.
SAPO is a pioneering brand in the Portuguese digital universe, with long experience in creating innovative media and online advertising solutions. These two new commercial partnerships confirm SAPO's ambition to continue offering brands new communication opportunities in premium, far-reaching environments.
HBO Max is Warner Bros. Discovery's flagship global streaming platform, offering the most captivating stories, from high-quality fiction content, movies, documentaries, true crime, adult animation, to sports and live news (where available). HBO Max is the destination for prestigious entertainment brands such as HBO, Warner Bros., Max Originals, DC, Harry Potter, as well as iconic series such as "Friends" and "The Big Bang Theory", all in one place.
SkyShowtime is a joint venture between Comcast and Paramount Global that brings together the best of Hollywood and local entertainment in one place. With original movies and series from iconic brands Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios and Peacock, as well as SkyShowtime original series, SkyShowtime is the new home of premium entertainment in Europe.
SAPO is the leading player in Portugal in the aggregation, production and curation of content and digital assets, distinguished by the innovation, diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters.