MEO is today launching its new campaign, "Connect better everywhere", reinforcing the brand's commitment to providing the best connections, inside and outside the home, to all Portuguese people. This launch represents a natural evolution of MEO's new positioning, recently presented under the concept "Connect Better" and which also marks the arrival of 5G MAX.
The terminology "MAX" is MEO's guarantee to deliver the best technology available at all times, through maximum coverage and maximum speed throughout the country. With 5G MAX, MEO strengthens its technological leadership, providing customers with the best connection experience, every day and everywhere.
Maintaining the motto "Connect better" as the central pillar of its communication, MEO is pursuing its mission of bringing people and technology closer together, presenting innovative solutions that promote a simpler, safer and more effective relationship with the digital world. The message is clear: it's not about disconnecting from technology, but connecting better.
After the success of the previous campaign - "Toque" - the new campaign focuses on "Words" and features an exclusive version of the theme "No teu Toque", performed by the brand's ambassador, Carolina Deslandes. The advertising film depicts a sequence of meetings and conversations initiated in different contexts and geographies, including islands, celebrating new beginnings and human connections - from the countryside to the beach, from isolated places to crowds.
The quality of the MEO network continues to be recognized by independent entities, both nationally and internationally:
- nPerf distinguished MEO as the operator with the best 5G experience in Portugal;
- DECO PROTeste has awarded the "Mobile Internet - Best in Test" seal for the second year running.