The third edition of the festival that brings the Portuguese summer to a close in a marriage between music and technology was marked by an exponential rise in the numbers recorded on MEO's balance sheet. Over the three days of MEO Kalorama, festival-goers consumed 12 TB of traffic.
In this third edition of the MEO Kalorama festival, MEO's historical and umbilical relationship with the music and culture scene materialized in the reinforcement of services and infrastructures that, in Lisbon's Belavista Park, guaranteed the best telecommunications services to visitors and partners, who were able to enjoy free Wi-Fi and 5G coverage throughout the venue, at the highest speed on the market.
To this end, 12Km of optical fiber and 135 Wi-Fi access points (high-density hotspots) were installed at the venue - infrastructures that were also essential for the transmission of content produced during the event by the media. As a result of this investment in an operation involving more than 80 MEO employees, the balance of the three days of the festival exceeded all expectations, with mobile network and WiFi traffic reaching 12TB, and the operator's 5G network standing out by providing more than 35% of established communications.
Since its first edition, and always with MEO as a partner and naming sponsor, the MEO Kalorama festival has presented itself to the Portuguese public, as well as to the thousands of tourists who visit the country, as a unique event at the crossroads of music, art and sustainability. And at this intersection, MEO technology stands out as an element that enhances the way in which these three elements reach festival-goers. It's worth highlighting the brand of sustainability, already unequivocally attached to the festival's image, to which MEO contributed even more in this edition.
Bringing to Parque da Belavista a plan designed in partnership with the consultancy Access Lab, with the aim of further universalizing access to cultural events, MEO has concentrated its efforts and brought 'Music with Sense' to citizens with various disabilities. This is the slogan of the brand's latest campaign, which, using the most human aspects of MEO technology, reinforces its commitment to music and the community by opening the doors of summer festivals to many citizens who have never had this experience before.
- People with reduced mobility: improved accessibility at the venue - larger and better positioned platforms; specific signage; more special toilets; lowered counters at key services; stand with free wheelchairs and electric propulsors, adapted shuttle from Oriente Station x Belavista Metro x Limited mobility parking at Belavista Park; workshop for minor wheelchair repairs; loan of wheelchairs and motorized kits.
- Neuro-divergent population: creation of pause rooms and provision of sensory kits for regulation in a crisis context; provision of a visual guide to the event to inform people in advance of the location and visual appearance of the main venues and services at the venue.
- Deaf people: Portuguese sign language interpreters on the MEO Stage and San Miguel Stage and dedicated spaces for deaf people to feel the sound.
- Blind people: audio description available at the MEO Stage and other venues.
In the aftermath of an edition that confirmed MEO Kalorama as one of the summer festivals most acclaimed by the public, MEO is also consolidating its position as the Portuguese people's favorite brand, due to the way it asserts itself in the territory of music, in what it has to do with sharing and unity, connecting people to life. The success of the partnership, it should be remembered, has already led to its renewal until 2027.