Launched at the end of last year, MEO has taken on the role of promoter and facilitator of this initiative, bringing together official entities that support this initiative and associations and institutions that promote this cause, such as the Abraço de Gerações Program in Coimbra and the Une.Idades Program in Lisbon. It's through the aggregator website - partilhacasa.pt - that anyone interested - seniors, young people or institutions - can register and thus be part of this program. For Maria Leonor, 21, "The Partilha home website is very well designed.
It's super-intuitive, the application process, at least from the student's point of view, is very easy and the response to the application is very quick. What's more, it explicitly and clearly presents the nature of the project, as well as the stages of the process." Dulce, 97, who welcomed Maria Leonor into her home, said: "The process was interesting and it was very important to get to know the candidate personally before making a decision. The experience has been very fruitful and challenging."
To mark the reunion of the first pairs, MEOis launching a campaign, on air between May 6 and 13, in digital media and at the point of sale. As a brand of causes, MEO associates itself with concrete problems affecting the Portuguese population. This action is not just limited to the housing crisis or the loneliness of the senior population, but also to different social and environmental causes.
With humanization as one of its pillars, MEO is now offering the MEO Humaniza-te TV app, accessible via the blue button on the MEO remote control. With this app, MEO intends to showcase institutions, projects and organizations supported by the brand and which make a difference in the lives of so many people, such as GEBALIS, ACERSI, Nuvem Vitória, Operação Nariz Vermelho, among others.