For the Impresa Group, this is a partnership that will further boost its content through the SAPO portal, which currently has 4 million page views every day and more than 3.5 million people every month. With this partnership, SAPO celebrates its link with one of Portugal's leading media brands, consolidating the quality and credibility matrix that guides its relationship with its followers and which contributed to its positioning as a Recommended Brand 2024. On the SAPO Portal, it is now possible to access news and reports, interviews, programs and opinion, among the collection of text, video and audio content from the Impresa universe, signed by some of the most respected professionals in the country.
"We are very pleased with this new initiative with MEO, a historic partner for the Impresa Group. The Group's information and entertainment brands will now be able to reach more audiences, which will boost our reach and strengthen our digital strategy," says Francisco Pedro Balsemão, CEO of the Impresa Group. "As a leader and strategic asset in the digital field in Portugal, SAPO is home all Portuguese people, and has recently taken on a new ambition that involves developing and boosting an ecosystem of relevant partnerships that can bring value to all its users," said Ana Figueiredo, CEO of MEO.
"Innovating every day in this unique role of aggregation and guaranteeing the diversity and excellence of the content we offer are key to how we position SAPO in the future. This conviction and this commitment are now reinforced in this partnership with the Impresa Group," he explains."
About Impresa
Impresa was born with EXPRESSO in 1973, grew with SIC in 1992 and is today a universe of channels and brands. On a daily basis, it produces 7 channels (SIC, SIC Internacional, SIC Notícias, SIC Radical, SIC Mulher, SIC K, SIC Caras) and the country's largest newspaper, EXPRESSO, a sales leader.
Every day, 4.6 million viewers come into contact with SIC channels. The group has grown into new business areas, such as the Opto streaming platform.
About SAPO
SAPO, a leader in the aggregation, production and curation of content and digital assets, stands out for the diversity and relevance of the technological projects it integrates, the services and products it offers and the ecosystem of partners it fosters. Based on a strategy of growth and consolidation of an essential brand in Portugal, SAPO is a driver of value creation and future for users and the market.