NestAs part of its back-to-school campaign, MEO is offering the Microsoft 365 Family plan to customers who sign up for its
service packages, as well as a wide range of appliances to meet the needs of the whole family, with easy installment payment options. As we return to our professional and academic routines, all these offers are available to residential customers and
business, starting August 21.
Available for up to six people, the Microsoft 365 Family pack includes up to 6 TB of cloud storage for each license, as well as advanced security features and the Microsoft Office applications we all use in our daily lives. When subscribing to
MEO offers a 12-month subscription to the service (worth €99).
A family-sized comeback
At the same time, this new offer from MEO will be the focus of a multi-media campaign featuring MEO’s new host and digital-native star, comedian Guilherme Geirinhas.
This campaign builds on the brand’s new positioning, visual language, and communication strategy, with a greater emphasis on digital and simplifying the message. In his signature style—fun, laid-back, and witty—Geirinhas will demonstrate how the Microsoft 365 Family Pack, available with MEO fiber packages, can help Portuguese families as they prepare for Back to School, offering significant savings on access to essential tools for the start of the school year.
A return of Family Size, a concept that takes Geirinhas into the daily life of a large family - represented by a real family - in a truly immersive dynamic of their daily lives.
On air from August 22, the campaign will be broadcast on TV, radio, outdoor and digital media. The campaign unfolds in amusing situations, inherent to the size of the family, an example to follow for all, in their savings and practicality in everyday life.